A marketing campaign from the 1970s is being credited today with aptly capturing the spirit of today’s social media. “You tell two friends and they’ll tell two friends and so on and so on…” I could not remember the name of the product the campaign advertised until I “Googled” it today – and that’s because it was the theme that resonated with me.
In everything we do personally or professionally, we build our reputation one brick at a time. The best university or the right degree might earn a “foot into the door.” Crowdfunding might provide the impetus to starting your own business. Having friends in the right places might kickstart a career. Credibility is what keeps you there.
Personally, I have been told “not to care so much” (about a project or other effort in which I might be engaged). Certainly, managing what you care about and when you care about it is an art. And there may be a fine line between knowing when to fan the fire and when to put it out. But I choose not to live in mediocrity.
Whatever we do should be done with passion. Passion is noticed. Passion can’t be ignored. Passion puts our own personal stamp on everything we do. Passion is memorable.